Amazon and Major League Baseball have teamed up to open its first cashier-less stores at the Houston Astros’ Minute Maid Park.
Using Amazon’s Just Walk Out technology, you can complement your hot dog and beer with a selection of snacks, drinks and souvenirs from 19th Hole and Market take-out stores without having to stop and pay on the way out. .
To take advantage of the cashier-less option, simply insert a credit or debit card linked to your Amazon account at the front doors of either store. Once inside, anything you take off the shelf is automatically added to a virtual cart, and anything you put back on the shelf is automatically removed. Upon leaving the store, payment will be taken without delaying you on your way back to the game.
So why did the Astros decide to do this? According to Marcel Braithwaite, senior vice president of business operations for the Astros, “We wanted to provide this advanced technology to our fans, giving them an easier and more convenient shopping experience so they could spend more time enjoy baseball.”
The 19th hole store is located on the concourse level behind section 156, while the market is on the Honda Club level behind section 211. Stadium employees will serve as the front desk and provide in-store assistance if needed; customers purchasing alcohol will be required to show their ID to a store attendant for age verification.
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“We are delighted to help eliminate queues for fans when they need to refuel during games and between innings,” said Dilip Kumar, vice president of physical retail and of technology at Amazon, in a press release. Now if only they could find a way to shorten the wait for the bathroom.
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